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Painting Choices

Our journey to a world-class brand started in 2002, when founders Doug Nielsen, Mark Hasebroock, and Julie Mahloch acquired Hammocks.com and began selling hammocks online. They saw the potential of launching more sites, each devoted to a product category. This became NetShops, where we continued to launch sites focused on home and outdoor living.

Wonder Years ...
We grew, but our workplace has remained a vibrant, exciting place where new ideas are welcomed and people love what they do. We’ve earned spots on the Best Places to Work roster, along with ranking on Internet Retailer and Inc. Magazine’s lists of the fastest-growing online retail companies.

We knew we had something special here, so after several years of hard work and growth, we took our vision of true variety and revolutionary online shopping to the next level...

May We Present ...
In August 2009, we unveiled our new name and new, easy-to-navigate website. Hayneedle.com includes 220 stores and counting, each devoted to a single product category. Best of all, you can shop all of them with one global shopping cart. From hammocks at hammocks.com to dart boards at - you guessed it - dartboards.com, Hayneedle dives deeply into selection; each store showcases true variety.

Unlike brick and mortar retail stores that are limited by shelf space, Hayneedle has virtually endless space. This allows our buyers to search the globe for the finest selection, best value, and unparalleled choices in products for your home, work, and play. Where you might see eight or nine styles of bar stools at a retail store, our bar stool site features over 900 styles. And the five or six patio furniture sets at the local garden store? Try 200 at patiofurnitureusa.com.

Creating Spaces
But it’s more than larger selection; it’s distinctive products that help you create the inviting spaces you envision for your home. Start with a unique, 50-bottle wine rack at ewineracks.com, then head to greathomebars.com for that rich oak bar you’ve been dreaming about, and barstools.com for a set of matching swivelers.
Don’t forget extra seating - visit clubchairs.com and add a couple of buttery soft leather chairs, and greatpubtables.com for the perfect tile-topped table. Finish it off with a luminous leaning mirror from simplymirrors.com ... and when you’re ready, you’ll love the one-stop, simple checkout. It couldn’t be easier to create the living spaces you’ve always wanted.

The Point Is Choice
Combine this with the most knowledgeable, energetic, and friendliest Customer Care department, and Hayneedle becomes your one place to shop for everything related to your home, work, and play. You’ll find true variety, a fun, easy shopping experience, and a whole team of people ready to help you. From our many stores and interesting collections of products, to on-time, careful shipping and a company who cares, Hayneedle is about choice. And if you’re here, you’ve made the right one.

Hayneedle is privately held and funded by Insight Venture Partners and Sequoia Capital.

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